The Secret Apple
The Best Kept
Secret in Town
Handcrafted desserts that blend mystery with decadence.
"Our desserts are the
apple of the eye"
Our Collection
The Forbidden Menu
Chocolate Heaven
Decadent creations for the true cocoa connoisseur.
Twix Mix
A perfect mix of biscuit crunch, smooth mousse, rich ganache, and homemade caramel sauce with Kit-Kat and Twix.
Choco Caramel
Layers of chocolate cake and smooth ganache, finished with Ferrero Rocher, Snickers, toffee, and cream in every bite.
Pistachio Kunafa Dessert
Layers of cake, pistachio sauce mixed with crispy kunafa, topped with rich silky chocolate.
Great Wall of Chocolate
A towering masterpiece of moist cake layers, rich ganache, and fresh strawberries.
Seasonal
Fresh from the harvest. Currently featuring Strawberries & Mangoes.
Chocolate Strawberry Overload with Kunafa
Fresh strawberries topped with pistachio kunafa and drenched in silky imported chocolate sauce.
Strawberry Banoffee
Crunchy biscuit layer wrapped in silky dulce de leche, topped with fresh seasonal strawberries and cloud-soft cream.
Mango Banoffee
Crunchy biscuit layer wrapped in silky dulce de leche, topped with fresh seasonal alphonso Mangoes and cloud-soft cream.
Strawberry Coma
Layers of soft vanilla cake and tangy strawberry compote, topped with light strawberry cream and fresh strawberries.
Sitaphal Cream
A cool and refreshing blend of fresh Sitaphal pulp with silky smooth cream. The perfect seasonal treat.
Strawberry Tres Leches
A light and airy sponge soaked in a rich three-milk blend, topped with fresh strawberries and whipped cream.
Mango Tres Leches
A light and airy sponge soaked in a rich three-milk blend, topped with fresh mango chunks and whipped cream.
Cakes & Bakes
Classic sophisticated bakes for every celebration.
Double Chocolate Gooey Brownies
Rich, dense, and incredibly fudgy brownies loaded with double the chocolate for a truly indulgent experience.
Pistachio Kunafa Brownies
Gooey chocolate brownie bliss layered with crunchy, creamy pistachio kunafa.
Coconut Mud Pie
Double chocolate coconut pie, topped with walnuts and ganache.
The Secret Red Velvet
A signature trifle with layers of moist red velvet, crunchy Oreos, and smooth cream cheese, finished with a thick, decadent chocolate ganache.
Skillet Cookie
Decadent double chocolate cookies served warm with a side of rich chocolate sauce.
Carrot Cake with Cream Cheese
Moist carrot sponge topped with a velvety cream cheese frosting and cute carrot detailing.
Ande Ki Mithai
A traditional egg-based delicacy crafted with rich khova and pure ghee. This melt-in-your-mouth sweet offers a perfect balance of creamy texture and authentic flavors, making it an irresistible treat for special occasions.
Kaddu Ka Dumroat
Made with fresh pumpkin and loaded with dry fruits, prepared with authentic ghee. Topped with a generous layer of dry fruits and baked to golden perfection.
Cheesecakes
Creamy, dreamy, and utterly indulgent.
Pistachio Kunafa Cheesecake
Creamy cheesecake with a pistachio kunafa layer, topped with silky chocolate.
Nutella Cheesecake
Rich & creamy baked cheesecake topped with Nutella Ganache.
Oreo Cheesecake
Velvety Oreo-infused cheesecake on a crunchy cookie base, finished with cream swirls and cookie crumbles.
Baked Caramel Cheesecake
A perfectly baked, velvet-smooth cheesecake finished with a decadent, golden caramel glaze and elegant cream dollops.
Biscoff Cheesecake
The fan-favorite Lotus Biscoff biscuit transformed into a creamy cheesecake, topped with a generous layer of Biscoff spread and crunchy biscuit crumbles.
Fruit Desserts
Light, refreshing, and naturally sweet.
Banana Banoffee
Crunchy biscuit layer wrapped in silky dulce de leche, topped with bananas and cloud-soft cream.
Mixed Fruit Banoffee
Crunchy biscuit layer wrapped in silky dulce de leche, topped with fresh tropical mixed fruits and cloud-soft cream.
Fresh Fruit Trifle
Layers of soft vanilla cake, smooth custard, and fresh seasonal fruits, topped with whipped cream and a delicate drizzle of chocolate shavings.
Apricot Sundae
Layers of tangy apricot sauce, smooth custard, and fluffy whipped cream topped with apricot pieces.
Tender Coconut Pudding
A refreshing and creamy dessert made with real tender coconut meat and water, topped with fresh pomegranate seeds and mint.
Cocktail Soufflé
A delightful layered dessert made with mixed tin fruits folded into a light, creamy set base, topped with a vibrant berry jelly layer.
Artisan Jams
Handcrafted small-batch preserves to take home.
Strawberry Jam
A guilt-free indulgence made with fresh strawberries and organic jaggery, slow-cooked to perfection without any refined sugar.
Mango Jam
Made with fresh mangoes and sugar, slow-cooked to perfection.
The Journey
Our Story
"The Secret Apple began quietly—in a home kitchen filled with laughter, warm ovens, and the simple joy of baking together."
In 2013, what started as a passion for desserts shared between a mother and her daughters slowly became something more. Baking wasn’t just about recipes; it was about togetherness, patience, and creating moments of happiness—one dessert at a time.
With unwavering family support and countless hours of trial, learning, and hard work, a dream began to take shape. By 2014, that dream was officially named The Secret Apple.
Curiosity turned into Confidence
We started small, with a handful of carefully chosen desserts, each crafted with intention and love. Over time, curiosity turned into confidence—and creativity took over.
Signature creations like our Choco Caramel and Twix Mix marked the beginning of what would soon become a fully curated dessert experience. Today, our menu spans 30+ handcrafted desserts, each telling its own story of indulgence and innovation.
From pop-up stalls at vibrant carnivals to collaborations with NGOs and community initiatives, The Secret Apple found its way into celebrations both big and small.
What shaped us was People
One dessert led to another conversation. One celebration led to another recommendation. Guests became regulars, and regulars became family. Word spread the most beautiful way possible—from one happy bite to the next.
They found their way into homes across India first, becoming part of birthdays, weddings, festive tables, and reunions.
Crossing borders—reaching Singapore, Canada, and the UAE, tucked into suitcases, carried as precious gifts, and guarded through long journeys.
Each box carried more than dessert.
It carried emotion.
A taste of home.
A piece of celebration—shared far from where it began.
This love and loyalty from our clients is what continues to inspire us. Knowing that someone trusts our desserts enough to take them across cities, countries, and continents is an honor we never take lightly. Every creation is made with the same care, knowing it might be part of a reunion, a festival, or a memory made far from home.
A Corporate Milestone ✨
From homegrown beginnings to our first corporate order... When the call first came in, I honestly couldn’t believe it. A team from IBM wanted to place an order with us.
I paused… smiled… and turned to my son. “Should we take this?”
He looked at me and said, “Do you know how big IBM is? You have to call them back. Right now.”
In that moment, years of hard work, late nights, and love poured into every dessert felt seen.
Milestones of Excellence
Nights Before Eid.
Those nights feel like an exam you prepare for with your whole heart. Refrigerators overflowing. Mixers running endlessly. Hands moving with muscle memory. No one sleeping—just purpose.
Behind every creation is our founder, Shahina Iqbal, personally setting, finishing, and perfecting each dessert. Every piece is held, shaped, and sent out with love.
Because at The Secret Apple, desserts are never mass-produced emotions—they’re personal.
We don’t just make desserts. We create experiences.
Custom Hampers Available
Create your perfect gift! Our hampers can be fully customized with your choice of desserts. Mix and match your favorites to create a personalized sweet experience for your loved ones.
Contact us to design your custom hamper today.